How Mining Journal helped Marimaca Copper promote their project through content and social campaigns

The Marimaca Copper Project (or the “Project”), located in northern Chile near Antofagasta, is positioned as the only global copper discovery in the last five years and positioned as a low-risk project which has a substantial exploration potential.

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There was a requirement to promote and amplify the potential of the project to a global investor community through high value content that would highlight the project and the huge potential and demand for copper as an industrial resource.

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Working with the Marimaca team, Mining Journal undertook a review of the asset from an investor perspective. A series of “Vodcasts” were created that provided an overview of copper as a commodity, the current challenges with supply, demand, and grade. Additional content also focused on the project, future milestones and the strength of the management team.

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Each Vodcast saw the editor of Mining Journal probe Marimaca’ s CEO, Hayden Locke about the asset and its potential. The videos were hosted on a dedicated landing page and promoted to a global investor community across Mining Journal and a paid social media program.

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To support Marimaca’s investor roadshow and internal marketing, a Mining Journal Insight report was created that provided a PDF summary of the project and the outstanding score the project achieved through the Mining Journal Project Pipeline Index report.

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“We worked with the ContentWorks division at Aspermont to deliver a high value integrated content and social marketing program to promote our potash asset. This involved the use of video, event, podcast, and custom social media adverts to drive retail investor engagement. “

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“In 6 weeks, our video achieved close to 600 full views, 50,000 impressions and had an impressive CTR. The team were creative, knowledgeable, and always open to working with my team and providing advice on how we could get the very best from the content they created via their media solutions. Most importantly, there was a clear desire from ContentWorks to make the campaign work, and to do what was necessary to achieve success. I will be continuing my relationship with them.”
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‍Hayden Locke, CEO, Marimaca